Browsing Department of Economics and Islamic Banking by Author "ANJANI, CITRA AYU"
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PENGARUH LABEL HALAL DAN KUALITAS PRODUK WARDAH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN
ANJANI, CITRA AYU (FAKULTAS AGAMA ISLAM UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-02-07)This study aims to determine whether halal labels and Wardah product quality have a positive effect on purchasing decisions for non-Muslim consumers in Yogyakarta. Wardah products are one of the most popular cosmetic ...