Browsing Department of Economics and Islamic Banking by Author "IMELDA, IMELDA"
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PENGARUH MARKETING MIX DAN RELIGIUSITAS TERHADAP KEPUTUSAN MASYARAKAT MUSLIM MENABUNG DI BANK SYARIAH
IMELDA, IMELDA (FAKULTAS AGAMA ISLAM UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2017-12-19)This study aims to analyze the influence of marketing mix consisting of product, price, location, promotion, process, people, physical evidence and religiosity on the decision of Muslim community to save at Bank Syariah ...