Browsing Department of Economics and Islamic Banking by Author "NURCHAYATI, UMI"
Now showing items 1-1 of 1
-
ANALISIS CONSUMER RESPONSES PADA STRATEGI PEMASARAN DIGITAL PERBANKAN SYARIAH DALAM MENINGKATKAN CONSUMER- BRAND RELATIONSHIP QUALITY
NURCHAYATI, UMI (FAKULTAS AGAMA ISLAM UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018-12-12)This study is a quantitative descriptive which aims to accurately describe the object in this study. Those are consumer’s responses which measured using AISAS Model, digital marketing strategy by Instagram social media, ...