Browsing Department of Economics and Islamic Banking by Subject "AISAS Model, consumer-brand relationship, digital marketing, Instagram, Islamic Banking"
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ANALISIS CONSUMER RESPONSES PADA STRATEGI PEMASARAN DIGITAL PERBANKAN SYARIAH DALAM MENINGKATKAN CONSUMER- BRAND RELATIONSHIP QUALITY
(FAKULTAS AGAMA ISLAM UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018-12-12)This study is a quantitative descriptive which aims to accurately describe the object in this study. Those are consumer’s responses which measured using AISAS Model, digital marketing strategy by Instagram social media, ...