Browsing Department of Economics and Islamic Banking by Subject "Information Technology, Marketing Strategy, Customer Decisions, Questionnaires, Multiple Linear Regression. Teknologi Informasi, Strategi Pemasaran, Keputusan Nasabah, Kuisioner, Regresi Linier Berganda.."
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PENGARUH TEKNOLOGI INFORMASI DAN STRATEGI PEMASARAN TERHADAP KEPUTUSAN NASABAH MENGGUNAKAN MOBILE BANKING
(FAI UMY, 2016-12-19)This study aimed to analyze the effect of simultaneous and partial information technology and marketing strategy variables of the customer's decision and analyze the dominant variables influencing the customer's decision ...