Browsing Department of Economics and Islamic Banking by Subject "Personal Selling, Islamic Bank, Loyalty, Floating Mass Segment"
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PERAN PERSONAL SELLING BANK SYARIAH DALAM MEMBANGUN LOYALITAS SEGMEN FLOATING MASS
(FAKULTAS AGAMA ISLAM UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-07-04)This study aims to analyze the role of the personal selling of Bank Muamalat Indonesia (BMI) Branch Office Yogyakarta in building the loyalty of the floating mass segment. This research is essential to take advantage of ...