Browsing Department of Economics and Islamic Banking by Subject "Positioning Strategy, SWOT analysis, BMT UMY’s head office"

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    • STRATEGI POSITIONING BAITUL MAAL WA TAMWIL 

      RIZAL FAJERIL ANAM, MISBAHUL (FAKULTAS AGAMA ISLAM, 2018-08-21)
      This research aims to know the positioning strategy applied by Baitul Maal Wa Tamwil with a case study at BMT UMY Head Office. As revealed by Philip Kotler and Kevin Lane Keller that the purpose of positioning is to place ...