Search
Now showing items 1-1 of 1
PENGARUH LABEL HALAL DAN KUALITAS PRODUK WARDAH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN
(FAKULTAS AGAMA ISLAM UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-02-07)
This study aims to determine whether halal labels and Wardah product quality have a positive effect on purchasing decisions for non-Muslim consumers in Yogyakarta. Wardah products are one of the most popular cosmetic ...