| dc.contributor.advisor | MA'RUF, AHMAD | |
| dc.contributor.author | DJUNAEDY, MUHAMMAD FATHI | |
| dc.date.accessioned | 2018-10-05T03:24:27Z | |
| dc.date.available | 2018-10-05T03:24:27Z | |
| dc.date.issued | 2018-01-25 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/21746 | |
| dc.description | Penelitian ini bertujuan untuk mengetahui pengaruh intellectual capital terhadap kinerja industri kreatif sub sektor penerbitan di Daerah Istimewa Yogyakarta. Variabel-variabel yang digunakan dalam penelitian ini adalah modal manusia, modal struktural, dan modal pelanggan.Metode analisis digunakan regresi linear berganda, dan menggunakan uji validitas, uji reliabilitas, uji T, uji F, serta koefisien determinasi (yang didukung oleh data primer. Responden dalam penelitian berjumlah 46 responden yang diambil dari data survei peneliti. Berdasarkan analisis yang telah ditelah dilakukan diperoleh hasil bahwa: (1) Modal manusia berpengaruh positif dan signifikan terhadap kinerja bisnis; (2) Modal struktur tidak berpengaruh terhadap kinerja bisnis; (3) Modal pelanggan berpengaruh positif dan signifikan terhadap kinerja bisnis. | en_US |
| dc.description.abstract | This study aims to determine the effect of intellectual capital on the performance of creative industries sub-sector in the Special Region of Yogyakarta. The variables used in this research are human capital, structural capital, and customer's capital. Based on the analysis that has been done by primary data, this research use multiple linear regression analysis method, and use validity test, reliability test, T test, F test, and determination (supported by primary data). Outcome: (1) Human capital has a positive and significant impact on business performance; (2) Structural Capital does not affect business performance; (3) Relational Capital has a positive and significant impact on business performance. | en_US |
| dc.publisher | FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | Creative Industries, Publishing, Human Capital, Structural Capital, Client's Capital, Business Performance. | en_US |
| dc.title | PENGARUH INTELLECTUAL CAPITAL TERHADAP KINERJA INDUSTRI KREATIF SUB SEKTOR PENERBITAN DI DAERAH ISTIMEWA YOGYAKARTA | en_US |
| dc.type | Thesis
SKR
FEB
303 | en_US |
