| dc.contributor.author | ISTIYANTI, ENI | |
| dc.contributor.author | KAMARDIANI, DIAH RINA | |
| dc.contributor.author | FIVINTARI, FRANCY RISVANSUNA | |
| dc.date.accessioned | 2016-09-18T08:07:29Z | |
| dc.date.available | 2016-09-18T08:07:29Z | |
| dc.date.issued | 2015-09-30 | |
| dc.identifier.isbn | 978-602-14546-1-9 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/2184 | |
| dc.description | Penelitian Hibah Bersaing Tahun Pertama | en_US |
| dc.description.abstract | The Research objectives of Marketing Efficiency of Emping Melinjo in Bantul to describe the marketing channel of emping melinjo, determine the marketing margin and the advantages of marketing and to analyze the efficiency of marketing emping melinjo. The census method for selected craftsmen emping melinjo while the determination of traders using snow ball sampling method. Field studies to obtain primary data through interviews with craftsmen emping melinjo which amounted to 51 and traders emping melinjo were 30 include traders, wholesalers and retailers. Marketing efficiency were analyzed using the Producer's Share and the ratio between the costs of marketing and selling price. The results showed there were four marketing channels, namely I (producers - consumer), II (producers - retailers - consumers), III (producers - traders - retailers - consumers), IV (producers - traders - wholesalers - retailers - consumers). There biggest of margin and the advantage of marketing contained in the marketing channels IV. The most efficient of marketing channel is the channel II | en_US |
| dc.description.sponsorship | Kopertis Wilayah V DIY Kementrian Pendidikan dan Kebudayaan | en_US |
| dc.publisher | Universitas Lambung Mangkurat | en_US |
| dc.subject | channel marketing | en_US |
| dc.subject | margin | |
| dc.subject | profit | |
| dc.subject | efficiency | |
| dc.subject | producer's share | |
| dc.title | EFISIENSI PEMASARAN EMPING MELINJO DI KABUPATEN BANTUL DAERAH ISTIMEWA YOGYAKARTA | en_US |
| dc.type | Article | en_US |
