Browsing Department of Communication Science by Author "CHOIRUNNISA, SOFIA"
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STRATEGI PROMOSI PT. KERETA API INDONESIA (PERSERO) PUSAT DALAM MENSOSIALISASIKAN APLIKASI KAI ACCESS VERSI TERBARU MELALUI EVENT NGOPI BARENG KAI TAHUN 2018
CHOIRUNNISA, SOFIA (FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-05-21)This study aims to describe the promotion strategy carried out by PT. Kereta Api Indonesia (Persero) to socialize the latest version of KAI Access application through the Ngopi Bareng KAI event in 2018 and the visitors' ...