Browsing Department of Communication Science by Author "MAHARDANI, PUSPITA SEPTI"
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STRATEGI KREATIF PROGRAM “ISLAM ITU INDAH” DI TRANS TV DALAM MEMPERTAHANKAN PENONTON TAHUN 2016 (CREATIVE STRATEGY OF PROGRAM "ISLAM ITU INDAH" ON TRANS TV IN MAINTAINNG VIEWERS IN 2016)
MAHARDANI, PUSPITA SEPTI (FISIP UMY, 2016-12-03)This research examines the creative strategy of program “Islam Itu Indah” by Trans TV in maintaining its viewers in 2016. The aims of this research are (1) To describe creative strategy implemented by the team of “Islam ...