Browsing Department of Communication Science by Author "MAULIDINA, RUBY NURUL RAHMAWATI"

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    • STRATEGI POSITIONING ARTOTEL YOGYAKARTA UNTUK MENINGKATKAN BRAND AWARENESS 

      MAULIDINA, RUBY NURUL RAHMAWATI (FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018-12-05)
      This research is about how Artotel Yogyakara do their positioning strategy, it aimed to find out how Artotel Yogyakarta do their positioning strategy as an art concept hotel to increase brand awareness in 2017-2018 period ...