Browsing Department of Communication Science by Author "MUYASSAROH, INAS SANY"
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STRATEGI REBRANDING STIKES AISYIYAH YOGYAKARTA MENJADI UNIVERSITAS AISYIYAH (UNISA) YOGYAKARTA
MUYASSAROH, INAS SANY (FISIP UMY, 2017-04-06)This study analyzes the rebranding strategy conducted by the Universitas Aisiyah Yogyakarta (UNISA). The purpose of this study is to describe the rebranding strategy used by UNISA. The method of the researchers is descriptive ...