Browsing Department of Communication Science by Author "SURYANI, LINDA"
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STUDY DESKRIPTIF TENTANG STRATEGI BRANDING GRAND DAFAM ROHAN JOGJA DALAM MEMPOSISIKAN BRAND HOTEL SYARIAH TAHUN 2019
SURYANI, LINDA (FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-11-28)Grand Dafam Rohan is a four-star hotel with shariah concept in Yogyakarta. This research aims to describe the branding strategy carried out by Grand Dafam Rohan as an Islamic hotel in Yogyakarta. This also becomes the main ...