Browsing Department of Communication Science by Subject "AD ATTITUDE"

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PENGARUH ASPEK DIVERGENSI DALAM KREATIVITAS IKLAN SHOPEE VERSI ’11.11” DI YOUTUBE TERHADAP NILAI HIBURAN PERSEPAIAN PADA IKLAN SHOPEE, SIKAP TERHADAP IKLAN SHOPEE DAN SIKAP TERHADAP APLIKASI SHOPEE (STUDI PADA MAHASISWA ILMU KOMUNIKASI UNIVERSITAS MUHAMMADIYAH YOGYAKARTA)

HANIFAH, LUTHFIY ROZAN (FISIP UMY, 2020)

This study aims to examine and analyze aspects of divergence in Shopee advertising creativity. Shopee is the most frequently accessed online shopping site in Indonesia. in offering its products, Shopee always innovates by ...