Browsing Department of Communication Science by Subject "Economic Motives, Streotypes, Chinese, Semiotics, Advertising, Bukalapak"
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ANALISIS SEMIOTIK STEREOTIP ETNIS TIONGHOA DALAM IKLAN TELEVISI
(FAKULTAS ILMU SOSIAL DAN POLITIK UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018-08-30)This research aims to find out the hidden meaning associated with the ethnic Chinese economic motives in the Bukalapak advertisement of the Lunar New Year Cincai 2017 edition. This ad illustrates the existence of a ...