Browsing Department of Communication Science by Subject "Strategy, Social Marketing, GIDKP, Plastic Bags"
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STRATEGI PEMASARAN SOSIAL “DIET KANTONG PLASTIK” OLEH GERAKAN INDONESIA DIET KANTONG PLASTIK DI INDONESIA PADA TAHUN 2018
(FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-03-12)This study aimed to describe the implementation of the social marketing strategy used by Gerakan Indonesia Diet Kantong Plastik, based on the problem of plastic waste in Indonesia. The purpose of this study was to find out ...