Browsing Department of Communication Science by Subject "Advertising Exposure, Consumers Purchasing, and Brand Awareness. Terpaan Iklan, Minat Beli, dan Kesadaran Merek"
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PENGARUH TERPAAN IKLAN SHAMPOO PANTENE DI RADIO TERHADAP MINAT BELI MAHASISWA DI DESA TAMANTIRTO, BANTUL, YOGYAKARTA MELALUI KESADARAN MEREK
(FISIP UMY, 2016-12-19)Pantene is one of the famous shampoo’s brand in the cosmetic market area that always tried to make lively and resisting it’s consistency in the next period. The utilization of information and communication technology can ...