| dc.contributor.advisor | BUDDHI, TRIWARA | |
| dc.contributor.advisor | SUSANAWATI | |
| dc.contributor.author | EL FURQON, NAJLA NINDHA AIDINA | |
| dc.date.accessioned | 2018-11-01T02:36:37Z | |
| dc.date.available | 2018-11-01T02:36:37Z | |
| dc.date.issued | 2018 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/22746 | |
| dc.description | This study aims to find out: 1). Profil of soy sauce SH and consumer characteristics of soy sauce SH 2). Consumr attitudes toward soy sauce SH products 3). Relationship of consumer profiles with consumer attitudes of soy sauce SH in the old market the City of Tangerang. Soy sauce SH respondents in this study amounted to 27 people with accidental sampling that is consumers who buy and consume soy sauce SH. Data analysis is used to determine consumer attitudes toward attributes used in soy sauce SH products including price, teste, color, volume, halal label, expiration date, packaging, indusrty availability and permits using descriptive analysis calculations, test validity and realibility, fishbein analysis and spearman rank correlation. The results of the study showed soy sauce SH respondents were female. Age range 52 – 60 years old, diploma/undergraduate education level with the average type of work as a housewife. Income level of soy sauce SH respondents is Rp. 2.500.000 – Rp. 3.000.000. Based on the analysis of consumer attitudes soy sauce products, it is considered neutral with a total value of 123,44 and all the attributes of soy sauce SH are accepted by consumers quite well. Bases on the realtionship between the consumers profile of soy sauce SH with the attitude of using spearman rank correlation has a relationship to the age variable which is considered quite significant | en_US |
| dc.description.abstract | This study aims to find out: 1). Profil of soy sauce SH and consumer characteristics of soy sauce SH 2). Consumr attitudes toward soy sauce SH products 3). Relationship of consumer profiles with consumer attitudes of soy sauce SH in the old market the City of Tangerang. Soy sauce SH respondents in this study amounted to 27 people with accidental sampling that is consumers who buy and consume soy sauce SH. Data analysis is used to determine consumer attitudes toward attributes used in soy sauce SH products including price, teste, color, volume, halal label, expiration date, packaging, indusrty availability and permits using descriptive analysis calculations, test validity and realibility, fishbein analysis and spearman rank correlation. The results of the study showed soy sauce SH respondents were female. Age range 52 – 60 years old, diploma/undergraduate education level with the average type of work as a housewife. Income level of soy sauce SH respondents is Rp. 2.500.000 – Rp. 3.000.000. Based on the analysis of consumer attitudes soy sauce products, it is considered neutral with a total value of 123,44 and all the attributes of soy sauce SH are accepted by consumers quite well. Bases on the realtionship between the consumers profile of soy sauce SH with the attitude of using spearman rank correlation has a relationship to the age variable which is considered quite significant | en_US |
| dc.publisher | FAKULTAS PERTANIAN UNIVERSITAS MUHAMADIYAH YOGYAKARTA | en_US |
| dc.subject | attribute, consumer attitudes, soy sauce SH. | en_US |
| dc.title | SIKAP KONSUMEN TERHADAP PRODUK KECAP SH DI PASAR LAMA KOTA TANGERANG | en_US |
| dc.type | Thesis | en_US |
