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    • CO-CREATING VALUES-BASED SERVICES FOR SOCIETAL WELL-BEING 

      ADHAM, KHAIRUL AKMALIAH; MASOOD, ADLIN; SAID, MOHAMMAD FUAAD; NASIR, NADIAH MAHMAD; SHUKOR, SYADIYAH ABDUL (UMY, 2017)
      Servicing has increasingly become more significant as the service sector dominates world economies. As the service economy becomes more dominant, the society naturally becomes a bigger consumer of services thereby consuming ...