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    • CONSUMERS’INTENTION TO PURCHASE GENETICALLYMODIFIED SOYBEAN PRODUCTS IN MALAYSIA 

      SON, WELSON CHIN VUI; SENG, KELLY WONG KAI; SHARIFUDDIN, JUWAIDAH (AGRIBUSSINESS DEVELOPMENT OF HUMAN WALFARE (ADHW), 2016-05-14)
      In this study, the main objective is to determine the consumers’ intention to buy the GM soybean products in Malaysia. In order to analyze the consumer intention, the theory of Planned Behavioral Model (hereafter TPB) ...