USE OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) ON AGRICULTURAL MARKETING IN INDONESIA A BRIEF LITERATURE REVIEW

dc.contributor.author	AKHMADI, HERI
dc.date.accessioned	2019-02-17T20:16:24Z
dc.date.available	2019-02-17T20:16:24Z
dc.date.issued	2018-09-12
dc.identifier.isbn	978-94-6252-619-8
dc.identifier.issn	2352-5401
dc.identifier.uri	http://repository.umy.ac.id/handle/123456789/24804
dc.description.abstract	It is obvious that information and communication technology (ICT) have been widely used in agricultural sector in the last decade. Theoretically, ICTs propose to increase the efficiency of agricultural marketing since this could reduce marketing supply chain, thus increasing marketing efficiency. This paper aimed to evaluate the role of information and communication technology used in the agricultural marketing in Indonesia. This study employed historical and systematical review on many articles related to the current development of ICT application. The result showed that mobile phone, SMS, website and social media are the most commonly used ICT tools in agricultural marketing. The study concluded that ICTs play an important role in agricultural marketing by increasing market share and obtaining faster information on price, product and networks	en_US
dc.language.iso	en	en_US
dc.publisher	Atlantis Press	en_US
dc.subject	Agricultural Marketing	en_US
dc.subject	Information and Communication Technology	en_US
dc.subject	Literature Review	en_US
dc.title	USE OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) ON AGRICULTURAL MARKETING IN INDONESIA A BRIEF LITERATURE REVIEW	en_US

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