PENGARUH PROGRAM LOYALITAS TERHADAP KESETIAAN KONSUMEN PADA INDUSTRI HALAL DI YOGYAKARTA

dc.contributor.author	ADHA, MUFTI ALAM
dc.contributor.author	WAHYUDI, ROFIUL
dc.contributor.author	NAHAR, FAIZA HUSNAYENI
dc.date.accessioned	2019-05-28T23:45:09Z
dc.date.available	2019-05-28T23:45:09Z
dc.date.issued	2018-12-01
dc.identifier.issn	2622-4798
dc.identifier.uri	http://repository.umy.ac.id/handle/123456789/26765
dc.description.abstract	This study aims to examine the effect of perceived benefits of loyalty programs, which include: financial benefits, social benefits, hedonic benefits, symbolic benefits of loyalty programs in the Halal Industry. This study also examined the effect of loyalty programs on brand loyalty. This research was conducted using a quantitative approach, namely by conducting surveys, online with a sample of 200 respondents. The data in this study were processed using the Structural Equation Modeling (SEM) analysis version 21. The results showed that the financial benefit variables, social benefits, symbolic benefits had a significant positive effect on loyalty programs. While the hedonic variable on loyalty programs shows a negative relationship. This study also confirms the significant positive effect of the loyalty program on brand loyalty.	en_US
dc.publisher	Universitad Ahmad Dahlan	en_US
dc.subject	Pengaruh Program Loyalitas terhadap Kesetiaan Konsumen pada Industri Halal di Yogyakarta	en_US
dc.title	PENGARUH PROGRAM LOYALITAS TERHADAP KESETIAAN KONSUMEN PADA INDUSTRI HALAL DI YOGYAKARTA	en_US
dc.type	Article	en_US

CONFERENCE
Berisi artikel ilmiah (bukan sertifikat) yang ditulis oleh dosen pada acara konferensi baik lokal, nasional maupun internasional dengan penyelenggara dari luar UMY, baik sebagai peserta Call for Paper, presenter, narasumber maupun keynote speaker.