| dc.contributor.author | WIDOWATI, RETNO | |
| dc.date.accessioned | 2019-07-18T05:39:45Z | |
| dc.date.available | 2019-07-18T05:39:45Z | |
| dc.date.issued | 2018-02 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/28140 | |
| dc.description.abstract | Abstrrct
This study aims to analyze tlre influence of experientiat rnarketing variables on customer loyalty,
experiential marketing to customer satisfaction, customor satisfaction on loyalty and experiential marketing
to custorner loyalry through customer satisfactioq as intervening variable. This research rvas conducted on
Special Waroeng Sambal a chain restaurant in Yogyakarta with 139 samples with purposive sarnpiing
technique of non random sampling with StructuIal Equatiou Modeling mcthod that was processed using
AMOS 23.0 program. The rcsults ofthis study indicate that experiential rnarketing has no effect on customet
loyalty. Experiential mu'ketiug has a significant positive effect on customer satisfaction, while customer
satisfaction has a significaut positive effect on crxttomer loyalty and experiential mafketitrg affect loyalty
indirectly tkough cusomer satisfaction as interuefling vafiable. | en_US |
| dc.publisher | University of Khon Khaen Thailan | en_US |
| dc.subject | Experiential Marketing | en_US |
| dc.subject | Customer Satisfaction | en_US |
| dc.subject | Customer Loyalty | en_US |
| dc.title | THE EFFECT OF EXPERIMENTAL MARKETING TO COSTUMER LOYALTY THROUGHT CUSTOMER SATISFACTION AS INTERVENING VARIABLE IN WAROENG SPECIAL SAMBAL YOGYAKARTA | en_US |
| dc.type | Other | en_US |
