ANALYSIS OF BRAND SWITCHING BEHAVIOR IN PURCHASING MOBILE SIMCARD GSM CELLULER: A STUDY IN YOGYAKARTA, INDONESIA

dc.contributor.author	WIDOWATI, RETNO
dc.date.accessioned	2019-07-19T06:40:02Z
dc.date.available	2019-07-19T06:40:02Z
dc.date.issued	2015-05
dc.identifier.uri	http://repository.umy.ac.id/handle/123456789/28164
dc.description.abstract	ABSTRACT In this study, the authors exarninecl the effect of prices" sen,ice qualitr,. aclvertising. and trLrst tou,arcl bland slvitching behaviol to purchase nrobile sirrcard GSN{ celr-rllar in tlre citr of Yogvaharta. 1'he sarnple userl 200 rcspondcl.)ts. I)ata collecteil lrr tlte srrn,e-r rre thrrcl u ith cluestionnaircs clirectly to the lespondents. Data unal-r sis lccirriilLrcs in this stLrclr Lrsing Sl:\'1 itnalvsis (StluctLrral L,qLration N'loclcling) u'hicli is operatecl throLrgh a proglrlm r\N1OS ll.llrese results indicate prices is signilicant positive el'lbct on the brancl srvitchiull bchavior'. scrlice tprality is not significant negative eff'ect on the brand sr,r,itching behavior, advertising is signiticant negative effect on the brand srvitching beliavior. brand trLrst is significarrt negative etlect on the brarrd srvitching behavior.	en_US
dc.publisher	Tamkang University	en_US
dc.subject	Prices	en_US
dc.subject	Service Quality	en_US
dc.subject	Advertising Trust and Brand	en_US
dc.title	ANALYSIS OF BRAND SWITCHING BEHAVIOR IN PURCHASING MOBILE SIMCARD GSM CELLULER: A STUDY IN YOGYAKARTA, INDONESIA	en_US
dc.type	Other	en_US

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