| dc.contributor.advisor | KAMARDIANI, DIAH RINA | |
| dc.contributor.advisor | SRIYADI, SRIYADI | |
| dc.contributor.author | SANTOSO, PULUNG AJI | |
| dc.date.accessioned | 2019-08-28T02:01:20Z | |
| dc.date.available | 2019-08-28T02:01:20Z | |
| dc.date.issued | 2019-07-23 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/28434 | |
| dc.description | Kota Pekalongan merupakan kota pesisir pantai dimana terdapat pelabuhan
tipe B yaitu Pelabuhan Perikanan Nusantara Pekalongan yang terbesar di Provinsi
Jawa Tengah. PPN Pekalongan memilki fasilitas tempat pelelangan ikan yang
berfungsi untuk pemasaran hasil perikanan. Salah satu ikan yang paling banyak
didapatkan oleh nelayan adalah ikan layang dengan total produksi pada tahun 2017
sebesar 7.423.959 kg. Penelitian ini bertujuan untuk mengetahui perkembangan
produksi ikan layang di Kota Pekalongan, perilaku harga pada tingkat produsen di
tempat pelelangan ikan dan tingkat konsumen di Pasar Banjarsari, serta efisiensi
pemasaran ikan layang dengan mengggunakan integrasi pasar di Kota Pekalongan.
Metode yang digunakan analisis deskriptif. Data yang dipakai adalah data time
series berupa data produksi, data harga pasar produsen, dan pasar konsumen/eceran
di Kota Pekalongan. Hasil penelitian menunjukkan bahwa produksi ikan layang
mengalami fluktuasi pada setiap bulan. Perilaku ikan layang di pasar produsen dan
pasar konsumen menunjukkan berfluktuatif atau kurang stabil hal ini dilihat dari
nilai KV yang diatas 9%. Nilai IMC lebih kecil dari satu, yaitu 0,73 dan nilai b2
lebih besar dari 0,5 yaitu 0.861062 yang berarti artinya integrasi pasar ikan layang
di pasar produsen dan pasar konsumen dalam jangka pendek dan jangka panjang
tergolong kuat, sehingga bisa dikatakan pemasaran ikan layang di Kota Pekalongan
sudah efisien. | en_US |
| dc.description.abstract | Pekalongan City is a coastal city where there is a type B port, the largest Pekalongan
Nusantara Fisheries Port (Pelabuhan Perikanan Nusantara Pekalongan) in Central
Java Province. Pekalongan PPN has a fish auction facility that functions to market
fishery products. one of the fish that is mostly obtained by fishermen is flying fish
with a total production in 2017 of 7,423,959 kg. This study aims to determine the
development of flying fish production in Pekalongan, the behavior of prices at the
producer level at the fish auction site and the level of consumers in Pasar Banjarsari,
as well as the efficiency of marketing flying fish by using market integration in
Pekalongan City. This research uses descriptive analysis method with the Index of
Market Connection (IMC) approach. The data used are secondary data obtained
from the Department of Marine and Fisheries of Pekalongan City(Dinas Perikanan
dan Kelautan Pekalongan), the data analyzed in the form of monthly production of
flying fish, monthly price data of flying fish in the producer market, and consumer
/ retail markets in Pekalongan City. The results of the study indicate that the first
flying fish production fluctuates every month. second, the behavior of flying fish in
the producer market and the consumer market shows that it is unstable or fluctuating
as seen from the value of KV which is above 9% both at the producer level and at
the consumer level. The third result, the IMC value is smaller than one, which is
0.73 and the value of b2 is greater than 0.5, which is 0.861062, which means that
the integration of the flying fish market in the producer market and consumer
market in the short and long term is strong, so it can be said marketing of flying fish
in Pekalongan City is efficient. | en_US |
| dc.publisher | FAKULTAS PERTANIAN UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | flying fish, marketing efficiency, market integration, IMC | en_US |
| dc.title | EFISIENSI PEMASARAN IKAN LAYANG DI KOTA PEKALONGAN | en_US |
| dc.type | Thesis
SKR
108 | en_US |
