| dc.contributor.advisor | WIDIGDO, MUHAMMAD SYIFA AMIN | |
| dc.contributor.author | MASPUROH, DEA LAILATUL | |
| dc.date.accessioned | 2019-10-03T06:29:33Z | |
| dc.date.available | 2019-10-03T06:29:33Z | |
| dc.date.issued | 2019-03-11 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/29358 | |
| dc.description | Dewasa ini, di Indonesia bisnis telah berkembang menjadi beragam
bentuknya. Salah satu bentuk perkembangan bisnis adalah bisnis dengan
sistem Multi Level Marketing Tiens Syariah merupakan bisnis dengan
sistem Multi Level Marketing yang telah dinyatakan sesuai syariah
berdasarkan fatwa DSN MUI. Sebagai bisnis dengan sistem multi level,
distributor tiens memiliki peran ganda yaitu penjualan produk dan
perekrutan mitra bisnis baru. Dengan adanya peran ganda tersebut , para
pelaku bisnis memiliki kecenderungan untuk melakukan tabrakan
kepentingan dan saling menghalalkan segala cara dalam berbisnis sehingga
dapat menciptakan aktivitas bisnis yang tidak sehat. Bisnis yang sehat yaitu
bisnis yang berlandaskan pada etika. Oleh sebab itu penelitian ini bertujuan
untuk mengetahui penerapan etika bisnis islam pada praktik binsis Multi
Level Marketing Tiens Syariah di Yogyakarta.
Penelitian ini menggunakan jenis penelitian kualitatif deskriptif.
Teknik sampling yang digunakan yaitu purposive sampling. Penelitian ini
dilakukan di Yogyakarta. Teknik pengumpulan data dilakukan melalui
wawancara, observasi, dan dokumentasi. Pada penelitian ini menggunakan
triangulasi sumber sebagai teknik keabsahan data. Adapun teknik analisis
data menggunakan metode Miles dan Huberman. Analisis pada model ini
terdiri atas reduksi data, panyajian data, penarikan kesimpulan dan
verifikasi.
Berdasarkan hasil dari penelitian ini diketahui bahwa, bisnis Multi
Level Marketing Tiens Syariah di Yogyakarta belum sepenuhnya
menerapkan prinsip etika bisnis Islam | en_US |
| dc.description.abstract | In Indonesia today, the business has grown into a diverse form. One form of
business development is a business system with Multi Level Marketing business
with its Syariah Tiens is a Multi Level Marketing system that has been declared
suitable based on the Shariah fatwa DSN MUI. As a business with multiple levels,
a distributor of tiens has dual roles are product sales and recruiting new business
partners. The existence of these multiple roles, the business person has a tendency
to do collision and mutual interests justify everything in so that it can create a
business activity that is not healthy. A healthy business that is based on business
ethics. Therefore, this research aims to know the application of Islamic business
ethics on business practices Syariah Tiens Multi Level Marketing in Yogyakarta
. This research uses qualitative descriptive study types. The sampling techniques
used i.e. purposive sampling. This research was conducted in Yogyakarta. The
technique of data collection was done through interviews, observation, and
documentation. In this study using triangulation techniques as a source of the
validity of the data. As for the data analysis techniques using methods, Miles and
Huberman. Analysis on this model consist of interacting components, namely the
reduction of data, data panyajian, withdrawal and verification conclusion.
The results of this research indicate that, based on the principles of Islamic
business ethics in marketing practices that are carried out by a distributor of Tiens
Sharia in Yogyakarta, note that on its business practices already implemented
Sharia Tiens strategy good business but in practice there is still inconsistency with
the principles of Islamic business ethics in the context of the recruitment section
especially distribution new business partners. This happens only on a group of
distributors only. | en_US |
| dc.publisher | FAKULTAS AGAMA ISLAM UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | business ethics, Multi Level Marketing, ethical marketing | en_US |
| dc.title | TINJAUAN ETIKA BISNIS ISLAM PADA PRAKTIK BISNIS MULTI LEVEL MARKETING TIENS SYARIAH DI YOGYAKARTA | en_US |
| dc.type | Thesis
SKR
128 | en_US |
