| dc.contributor.advisor | MUKTAF, ZEIN MUFARRIH | |
| dc.contributor.author | SUEOKA, BENYTO | |
| dc.date.accessioned | 2019-10-08T06:39:08Z | |
| dc.date.available | 2019-10-08T06:39:08Z | |
| dc.date.issued | 2019-03-16 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/29458 | |
| dc.description | According to sports car sales data presented by Gaikindo. The Nissan GT-R has the lowest sales, with higher prices than other Asian sports cars. Some car manufacturers are starting to market brands through films, there are many types of products in the film. One of them is the Nissan GT-R brand. The Nissan GT-R brand places its brand in the Fast and Furious films 2, 6 and, 7. The brand is always used by the main actors of the film. The researcher saw something interesting in the film. The interest brought researchers to find out about consumers' perceptions of the Nissan GT-R brand in the film. The method used in this study is descriptive qualitative. The informants interviewed were seven people and owned Nissan GT-R cars. Data collection techniques using accidental sampling technique. Then the data validity technique uses source triangulation. Based on interviews with seven informants, informants perceptions of Nissan GT-R cars in the film The Fast And The Furious 2, and 7 are cars that have high speed, great power, look elegant, without modification, even The Fast And The Furiouus 2, and 7 that the Nissan GT-R is a car that has high speed, by placing it in the racing scenes. Internal and external factors that influence the perceptions of informants, experiences and memories, replications, movements and something new. | en_US |
| dc.description.abstract | According to sports car sales data presented by Gaikindo. The Nissan GT-R has the lowest sales, with higher prices than other Asian sports cars. Some car manufacturers are starting to market brands through films, there are many types of products in the film. One of them is the Nissan GT-R brand. The Nissan GT-R brand places its brand in the Fast and Furious films 2, 6 and, 7. The brand is always used by the main actors of the film. The researcher saw something interesting in the film. The interest brought researchers to find out about consumers' perceptions of the Nissan GT-R brand in the film. The method used in this study is descriptive qualitative. The informants interviewed were seven people and owned Nissan GT-R cars. Data collection techniques using accidental sampling technique. Then the data validity technique uses source triangulation. Based on interviews with seven informants, informants perceptions of Nissan GT-R cars in the film The Fast And The Furious 2, and 7 are cars that have high speed, great power, look elegant, without modification, even The Fast And The Furiouus 2, and 7 that the Nissan GT-R is a car that has high speed, by placing it in the racing scenes. Internal and external factors that influence the perceptions of informants, experiences and memories, replications, movements and something new. | en_US |
| dc.publisher | FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | Nissan GT-R, brand, perception | en_US |
| dc.title | PROSES PERSEPSI KONSUMEN NISSAN GT-R TERHADAP BRAND NISSAN GT-R PADA FILM THE FAST AND THE FURIOUS 2, 6, DAN 7 | en_US |
| dc.type | Thesis
SKR
018 | en_US |
