| dc.contributor.advisor | | |
| dc.contributor.advisor | RASYID, HARYADI ARIEF NUUR | |
| dc.contributor.author | DIESTIANTO, SANDI | |
| dc.date.accessioned | 2019-10-09T02:27:20Z | |
| dc.date.available | 2019-10-09T02:27:20Z | |
| dc.date.issued | 2019-03-16 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/29495 | |
| dc.description | GenPi Jogja is a volunteer tourist community which build by Ministry of Tourism. GenPi Jogja is one of the GenPi that already exist in Indonesia. In promoting Kaki Langit Tourist Village, GenPi Jogja using several social media account, 2 of them by using Instagram (@pasarkakilangit) and Twitter (@kakilangitpasar). In the process of promotion activity, social media become special technique to introducing this digital destination. This research is try to analyze strategic promotion of GenPi Jogja through social media Instagram and Twitter in terms of increasing visitor of Kaki Langit Tourist Village on 2018. This research is descriptive qualitative research where output of research try to explain strategic promotion through social media which conduct by GenPi Jogja. Source of data in this research is gained from observation, interview, and documentation in the form of archives related to promotion through Instagram or Twitter. The interviews counducted with 3 informants and several visitors. Output of research shows that effectivity of promotion activity through social media Instagram and Twitter which can see from the management of social media account, such as maximize content and using influencer, also using hashtag (#) to integrate Instagram users or Twitter. Therefore information can be more easily reached by netizens. | en_US |
| dc.description.abstract | GenPi Jogja is a volunteer tourist community which build by Ministry of Tourism. GenPi Jogja is one of the GenPi that already exist in Indonesia. In promoting Kaki Langit Tourist Village, GenPi Jogja using several social media account, 2 of them by using Instagram (@pasarkakilangit) and Twitter (@kakilangitpasar). In the process of promotion activity, social media become special technique to introducing this digital destination. This research is try to analyze strategic promotion of GenPi Jogja through social media Instagram and Twitter in terms of increasing visitor of Kaki Langit Tourist Village on 2018. This research is descriptive qualitative research where output of research try to explain strategic promotion through social media which conduct by GenPi Jogja. Source of data in this research is gained from observation, interview, and documentation in the form of archives related to promotion through Instagram or Twitter. The interviews counducted with 3 informants and several visitors. Output of research shows that effectivity of promotion activity through social media Instagram and Twitter which can see from the management of social media account, such as maximize content and using influencer, also using hashtag (#) to integrate Instagram users or Twitter. Therefore information can be more easily reached by netizens. | en_US |
| dc.publisher | FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | Promotion Strategy, Social Media, Instagram, Twitter, GenPi Jogja | en_US |
| dc.title | STRATEGI PROMOSI GENPI JOGJA MELALUI INSTAGRAM DAN TWITTER DALAM UPAYA MENINGKATKAN JUMLAH PENGUNJUNG KE DESA WISATA KAKI LANGIT TAHUN 2018 | en_US |
| dc.type | Thesis
SKR
FISIP
241 | en_US |
