| dc.contributor.author | WIDOWATI, RETNO | |
| dc.date.accessioned | 2019-10-09T03:03:18Z | |
| dc.date.available | 2019-10-09T03:03:18Z | |
| dc.date.issued | 2015-05 | |
| dc.identifier.isbn | 978-986-5982-97-3 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/29502 | |
| dc.description.abstract | In this stLrdy, the authors exarninecl the effect of prices" sen,ice qualitr,. aclvertising. and trLrst
tou,arcl bland slvitching behaviol to purchase nrobile sirrcard GSN{ celr-rllar in tlre citr of
Yogvaharta. 1'he sarnple userl 200 rcspondcl.)ts. I)ata collecteil lrr tlte srrn,e-r rre thrrcl u ith
cluestionnaircs clirectly to the lespondents. Data unal-r sis lccirriilLrcs in this stLrclr Lrsing Sl:\'1
itnalvsis (StluctLrral L,qLration N'loclcling) u'hicli is operatecl throLrgh a proglrlm r\N1OS ll.llrese
results indicate prices is signilicant positive el'lbct on the brancl srvitchiull bchavior'. scrlice tprality
is not significant negative eff'ect on the brand sr,r,itching behavior, advertising is signiticant negative
effect on the brand srvitching beliavior. brand trLrst is significarrt negative etlect on the brarrd
srvitching behavior. | en_US |
| dc.publisher | Tamkang University, Tamsui, New Taioei City Taiwan | en_US |
| dc.subject | price .severvice quulity,. | en_US |
| dc.subject | advertising | en_US |
| dc.title | ANALYSIS OF BRAND SWITCHING BEHAVIOR IN PURCHASING MOBILE SIMCARD GSM CELLULER: A STUDY IN YOGYAKARTA, INDONESIA | en_US |
| dc.type | Other | en_US |
