| dc.contributor.advisor | | |
| dc.contributor.advisor | RAHMAN, TAUFIQUR | |
| dc.contributor.author | PALUPI, GAGARINA INTAN | |
| dc.date.accessioned | 2019-10-10T06:18:52Z | |
| dc.date.available | 2019-10-10T06:18:52Z | |
| dc.date.issued | 2019-07-16 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/29602 | |
| dc.description | Technology continues to evolve over time. Internet users in Indonesia continues to increase every year. Internet has many positive effects, but underneath there are definite positive impact that accompanies negative impact. The negative impact of the internet is bad news spread and continued consumption of Indonesian society, would not be good for the future of Indonesia.
For literacy public Good News From Indonesia to implement social marketing strategies so that people interested in reading good news and by analyzing 4p + 2p and analyzing stages of social marketing. The method used in this research is descriptive qualitative method of data collection sources through interviews and documentation.
The results of this study indicate that social marketing strategies Good News From Indonesia still has the disadvantage that less successful in urging people consume news because the lack of strategies carried out so that the public is more interested in reading the negative news. | en_US |
| dc.description.abstract | Technology continues to evolve over time. Internet users in Indonesia continues to increase every year. Internet has many positive effects, but underneath there are definite positive impact that accompanies negative impact. The negative impact of the internet is bad news spread and continued consumption of Indonesian society, would not be good for the future of Indonesia.
For literacy public Good News From Indonesia to implement social marketing strategies so that people interested in reading good news and by analyzing 4p + 2p and analyzing stages of social marketing. The method used in this research is descriptive qualitative method of data collection sources through interviews and documentation.
The results of this study indicate that social marketing strategies Good News From Indonesia still has the disadvantage that less successful in urging people consume news because the lack of strategies carried out so that the public is more interested in reading the negative news. | en_US |
| dc.publisher | FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | Social Marketing Strategy, Internet, Good News From Indonesia | en_US |
| dc.title | STRATEGI PEMASARAN SOSIAL GOOD NEWS FROM INDONESIA DALAM MENGAJAK MASYARAKAT UNTUK MENGKONSUMSI BERITA BAIK TENTANG INDONESIA TAHUN 2018 | en_US |
| dc.type | Thesis
SKR
521 | en_US |
