| dc.contributor.advisor | SARI, SOVIA SITTA | |
| dc.contributor.author | MUMTAZATI, NAZATI NAILUL | |
| dc.date.accessioned | 2019-10-11T03:01:26Z | |
| dc.date.available | 2019-10-11T03:01:26Z | |
| dc.date.issued | 2019-04-29 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/29636 | |
| dc.description | This research describes about strategy promotion the third Jogja Creative Nation event to increase visitors of Lippo Plaza Jogja in the year of 2018. Lippo Plaza Jogja is a mall that included events as promotional efforts to get closer the visitors or customers. The purpose of this research is to describe the third Jogja Creative Nation event as a strategy promotion of Lippo Plaza Jogja and visitors responses toward the promotion made increate the number of the visitors. This research to analyze promotional activities carried out by Lippo Plaza Jogja to increase visitors. The methodology of this research is descriptive qualitative. Data collection technique used are through a deep interview that involves 5 informan consists of 1 Marketing Communication, 1 Tenant Relationship, and 3 visitors with relevant documents about the third Jogja Creative Nation. The results of this research consist of promotion planning, promotion implementation and promotion evaluation. The process of promotion planning utilize 7 stages promotion strategy. For the implementation, Lippo utilize the print media, electronic media and online media. As for the evaluation. Shows that the third Jogja Creative Nation event capable to make a growth of Lippo’s visitors but still needs more improvment in every promotion activity. | en_US |
| dc.description.abstract | This research describes about strategy promotion the third Jogja Creative Nation event to increase visitors of Lippo Plaza Jogja in the year of 2018. Lippo Plaza Jogja is a mall that included events as promotional efforts to get closer the visitors or customers. The purpose of this research is to describe the third Jogja Creative Nation event as a strategy promotion of Lippo Plaza Jogja and visitors responses toward the promotion made increate the number of the visitors. This research to analyze promotional activities carried out by Lippo Plaza Jogja to increase visitors. The methodology of this research is descriptive qualitative. Data collection technique used are through a deep interview that involves 5 informan consists of 1 Marketing Communication, 1 Tenant Relationship, and 3 visitors with relevant documents about the third Jogja Creative Nation. The results of this research consist of promotion planning, promotion implementation and promotion evaluation. The process of promotion planning utilize 7 stages promotion strategy. For the implementation, Lippo utilize the print media, electronic media and online media. As for the evaluation. Shows that the third Jogja Creative Nation event capable to make a growth of Lippo’s visitors but still needs more improvment in every promotion activity. | en_US |
| dc.publisher | FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | Event, Promotion Strategy, Tenant Relationship | en_US |
| dc.title | STRATEGI PROMOSI EVENT JOGJA CREATIVE NATION KE TIGA DALAM MENINGKATKAN PENGUNJUNG LIPPO PLAZA JOGJA TAHUN 2018 | en_US |
| dc.type | Thesis
SKR
505 | en_US |
