| dc.contributor.advisor | RASYID, HARYADI ARIEF NUUR | |
| dc.contributor.author | WINARSHO, ODE FAELLASUFA | |
| dc.date.accessioned | 2019-10-11T07:23:15Z | |
| dc.date.available | 2019-10-11T07:23:15Z | |
| dc.date.issued | 2019-04-30 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/29658 | |
| dc.description | Go Food Festival culinary is a festival activities is held by PT Go-Jek Indonesia within one year. However in the year 2018 has decreased the number of visitors caused some promotional factor has not been done with maximum, therefore PT Go-Jek Indonesia do strategy using several promotion tools in order to increase the number of visitors are present in Go Food Festival.
Research methods used in this research is descriptive qualitative research methods. Using data collection techniques interviews and documentation, while for retrieval technique using purposive sampling technique informant. The validity of this research was the dat using the technique of triangulation data source.
The results of the research on the promotion strategy of Go Food Festival consists of promotional planning, implementation and evaluation of promotion, promotion. the planning process undertaken PT Go-Jek Indonesia uses the development of effective communication program that has eight steps. Its implementation is done using electronic media, online media, social media, flyers, posters, banners, and billboards. Stages of the evaluation carried out by holding regular joint meetings or gatherings each month. | en_US |
| dc.description.abstract | Go Food Festival culinary is a festival activities is held by PT Go-Jek Indonesia within one year. However in the year 2018 has decreased the number of visitors caused some promotional factor has not been done with maximum, therefore PT Go-Jek Indonesia do strategy using several promotion tools in order to increase the number of visitors are present in Go Food Festival.
Research methods used in this research is descriptive qualitative research methods. Using data collection techniques interviews and documentation, while for retrieval technique using purposive sampling technique informant. The validity of this research was the dat using the technique of triangulation data source.
The results of the research on the promotion strategy of Go Food Festival consists of promotional planning, implementation and evaluation of promotion, promotion. the planning process undertaken PT Go-Jek Indonesia uses the development of effective communication program that has eight steps. Its implementation is done using electronic media, online media, social media, flyers, posters, banners, and billboards. Stages of the evaluation carried out by holding regular joint meetings or gatherings each month. | en_US |
| dc.publisher | FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | Promotion Strategy, Effective Communication, Go Food Festival | en_US |
| dc.title | STRATEGI PROMOSI GO FOOD FESTIVAL YOGYAKARTA OLEH PT GO-JEK INDONESIA DALAM RANGKA MENINGKATKAN PENGUNJUNG TAHUN 2018 | en_US |
| dc.type | Thesis
SKR
503 | en_US |
