| dc.contributor.advisor | | |
| dc.contributor.advisor | ROSILAWATI, YENI | |
| dc.contributor.author | RAMADHAN, BOBBY MOCH | |
| dc.date.accessioned | 2019-10-11T07:31:12Z | |
| dc.date.available | 2019-10-11T07:31:12Z | |
| dc.date.issued | 2019-07-15 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/29659 | |
| dc.description | This study discusses about campaign strategy of Gerakan Masyarakat Hidup Sehat
“GERMAS” of Banten province public health department to improve a healthy lifestyle in
2017. “GERMAS” campaign is a campaign held by Banten province public health department
to improve a healthy lifestyle of Banten’s people in order to develop healthy, smart, and strong
generation. The aim of this study is to understand and describe further about the campaign
strategy held by Banten province public health department in order to improve a healthy
lifestyle. Method used in this study is qualitative descriptive by collecting primary data with in
depth interview, observation, and secondary data collected from books, internet, documents,
and documented photos. The data validation test is using triangulation by comparing and
rechecking the value of evidence of the information collected from different time and tools in
qualitative study. The result of this study shows that “GERMAS” campaign strategy held by
Banten province public health department according to planning, implementation, and
evaluation steps is successfully done and effective. campaign strategy that conducted is
socialization and “GERMAS” campaign education, also roadshows in eight districs and cities
that broadcasted in local television. | en_US |
| dc.description.abstract | This study discusses about campaign strategy of Gerakan Masyarakat Hidup Sehat
“GERMAS” of Banten province public health department to improve a healthy lifestyle in
2017. “GERMAS” campaign is a campaign held by Banten province public health department
to improve a healthy lifestyle of Banten’s people in order to develop healthy, smart, and strong
generation. The aim of this study is to understand and describe further about the campaign
strategy held by Banten province public health department in order to improve a healthy
lifestyle. Method used in this study is qualitative descriptive by collecting primary data with in
depth interview, observation, and secondary data collected from books, internet, documents,
and documented photos. The data validation test is using triangulation by comparing and
rechecking the value of evidence of the information collected from different time and tools in
qualitative study. The result of this study shows that “GERMAS” campaign strategy held by
Banten province public health department according to planning, implementation, and
evaluation steps is successfully done and effective. campaign strategy that conducted is
socialization and “GERMAS” campaign education, also roadshows in eight districs and cities
that broadcasted in local television. | en_US |
| dc.publisher | FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | Campaign Strategy, Germas, Healthy Lifestyle | en_US |
| dc.title | STRATEGI KAMPANYE GERAKAN MASYARAKAT HIDUP SEHAT “GERMAS” DINAS KESEHATAN PROVINSI BANTEN DALAM MENINGKATKAN POLA HIDUP SEHAT PADA TAHUN 2017 | en_US |
| dc.type | Thesis
SKR
546 | en_US |
