| dc.contributor.advisor | | |
| dc.contributor.advisor | SUCIATI | |
| dc.contributor.author | ALAM, ANNAS RADHITYA BACHRUL | |
| dc.date.accessioned | 2019-10-15T01:48:43Z | |
| dc.date.available | 2019-10-15T01:48:43Z | |
| dc.date.issued | 2019-07-16 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/29705 | |
| dc.description | Indonesia is a country that is rich in natural and cultural beauty that is priceless. The wide variety of tourist and recreation places in each region makes the tourists have many choices to travel, one of which is Borobudur temple. Borobudur Temple has more potential compared to other temples. Borobudur Temple has more potential because it is supported by the natural atmosphere around the temple which is quite interesting to enjoy.
Research results found that the promotion strategy of PT. Temple Tourism Park to attract tourists especially local tourists in 2014-2015 1) Identify Audience Objectives. How to identify the target of tourists made by PT. Candi Wisata Park (TWC) is to conduct direct research on tourists, by looking at their interests so that they can be used as an evaluation material for promotion, 2) Designing a Message. PT. Candi Wisata Park (TWC) in designing a message to be used as a promotional language using a third party and consulting the Provincial Government Service and the District Service Nearby to the Temple object, 3) Promotion Purpose. The purpose of what is to be achieved in the promotion of temple tourism by PT. Temple Tourism Park (TWC) to increase PAD can also improve the economy of the community both transportation, lodging and eating places, 4) Determining the Promotion Budget. The way that PT. Temple Tourism Park (TWC) in determining the number of promotional budgets is 1) Defining specific goals, 2) tasks that must be done to achieve that goal, 3) estimating the costs of the tasks that must be done, 5) Promotion Mix. Promotion carried out by PT. Temple Tourism Park (TWC) is by promoting such attractions as art, both traditional and modern art held to attract sympathy traveler. also through a) advertising (Advertising) such as brochures, banners, websites, b) Direct marketing through tourist exhibitions and tourism events, 6) Promotion Program Evaluation. PT. Temple Tourism Park (TWC) in measuring the success rate of promotion of Borobudur temple tourism, is to see that many levels of visitors visiting temple attractions are in accordance with the targets set by PT. Temple Tourism Park (TWC). | en_US |
| dc.description.abstract | Indonesia is a country that is rich in natural and cultural beauty that is priceless. The wide variety of tourist and recreation places in each region makes the tourists have many choices to travel, one of which is Borobudur temple. Borobudur Temple has more potential compared to other temples. Borobudur Temple has more potential because it is supported by the natural atmosphere around the temple which is quite interesting to enjoy.
Research results found that the promotion strategy of PT. Temple Tourism Park to attract tourists especially local tourists in 2014-2015 1) Identify Audience Objectives. How to identify the target of tourists made by PT. Candi Wisata Park (TWC) is to conduct direct research on tourists, by looking at their interests so that they can be used as an evaluation material for promotion, 2) Designing a Message. PT. Candi Wisata Park (TWC) in designing a message to be used as a promotional language using a third party and consulting the Provincial Government Service and the District Service Nearby to the Temple object, 3) Promotion Purpose. The purpose of what is to be achieved in the promotion of temple tourism by PT. Temple Tourism Park (TWC) to increase PAD can also improve the economy of the community both transportation, lodging and eating places, 4) Determining the Promotion Budget. The way that PT. Temple Tourism Park (TWC) in determining the number of promotional budgets is 1) Defining specific goals, 2) tasks that must be done to achieve that goal, 3) estimating the costs of the tasks that must be done, 5) Promotion Mix. Promotion carried out by PT. Temple Tourism Park (TWC) is by promoting such attractions as art, both traditional and modern art held to attract sympathy traveler. also through a) advertising (Advertising) such as brochures, banners, websites, b) Direct marketing through tourist exhibitions and tourism events, 6) Promotion Program Evaluation. PT. Temple Tourism Park (TWC) in measuring the success rate of promotion of Borobudur temple tourism, is to see that many levels of visitors visiting temple attractions are in accordance with the targets set by PT. Temple Tourism Park (TWC). | en_US |
| dc.publisher | FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | Promotion Strategies, Local TouristsWisatawan Lokal, Borobudur Temple Promotion | en_US |
| dc.title | STRATEGI PROMOSI PT. TAMAN WISATA CANDI (TWC) DALAM RANGKA MENINGKATKAN JUMLAH WISATAWAN LOKAL CANDI BOROBUDUR TAHUN 2014-2015 | en_US |
| dc.type | Thesis
SKR
FISIP
606 | en_US |
