| dc.description.abstract | In the recent times, the development of Corporate Social Responsibility (CSR) is increasing globally. This is evidenced by the KPMG survey in 2008, which reported that a quarter of the Fortune Global 250 Companies surveyed during the year of 2007 to 2008 have included CSR strategy's objectives that communicated to the public Corporate Social Responsibility (CSR) is a strategic corporate initiative that has been receiving an increased amount of attention internationally. It provides more benefits to an organization than simply reducing costs by environmental measures such as recycling and giving back to the community. CSR is needed by a corporate to go beyond their economic and legal obligations, and act responsibly towards multiple stakeholders including societies.
Many high profile corporations have failed to gain public confidence and are considered not trustworthy because of their dishonourable conduct. The cases show how important is the role of open the business with more responsibility towards stakeholders. The Corporate Social Responsibility (CSR) is a hot topic among the companies, representatives of academia and NGO but also among the specialists that coming from a wide range of national and international administrative institutions. In Indonesia, CSR has been implemented by companies. Good management of CSR is needed and will cause a benefit for the company and the stakeholders. CSR is needed by a corporate to go beyond their economic and legal obligations, and act responsibly towards multiple stakeholders including societies. In order to achieve better understanding of CSR among practioners in Indonesia, they need capability to enhance in designing CSR Strategy | en_US |
