| dc.contributor.author | NURYAKIN, NURYAKIN | |
| dc.date.accessioned | 2019-11-19T01:55:10Z | |
| dc.date.available | 2019-11-19T01:55:10Z | |
| dc.date.issued | 2016-07 | |
| dc.identifier.issn | 1343-4500 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/30484 | |
| dc.description.abstract | This research aims to analyze the effect rf ,"r*:f:;::l rehtianat capabilties on internationatrnarket
entry strategl and export marketing performance. This study used a sample of medium and large scale
industty in wooden export market orientation in Jepara region. The paper proposes a conceptual
model of the relationship between technological relationat capaiiliies - oi export marieting
perform*rce- A purposive sample consisting mainly of wooden qport mqrket orientqtion wols selected.
The primary data were collecterl through a questioner, and AMOS was used to test for the hypothesi.s
relationships. The findings concluded that technological relational capability positively fficts otz
*rport marketing performance and interrqtional market entry strategy qs the-intervening between
t ec h nol ogical r el ational capabil iti es on expott m arketing performance. | en_US |
| dc.publisher | International Information Institute | en_US |
| dc.subject | technological telational capabilities | en_US |
| dc.subject | internqtional mqrket entry strdtegt | en_US |
| dc.subject | marketing performance | en_US |
| dc.title | USING TECHNOLOGICAL RELATIONAL CAPABILITIES TO INVESTIGATE MARKETING PERFORMANCE IN INTERNATIONAL WOMEN MARKET | en_US |
| dc.type | Other | en_US |
