| dc.contributor.advisor | | |
| dc.contributor.author | BELLADINA, INSANIA SAGITA | |
| dc.date.accessioned | 2019-12-26T11:45:42Z | |
| dc.date.available | 2019-12-26T11:45:42Z | |
| dc.date.issued | 2019-08-08 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/31068 | |
| dc.description | This study discusses how the implementation of the Rocket Chicken franchise marketing communication strategy in increasing the number of outlets. The purpose of this study is to describe the marketing of the Rocket Chicken franchise communication strategy in increasing the number of outlets.
The research method used in this study is descriptive qualitative. Data collected by interview techniques and documentation. Data analysis techniques are carried out after collecting data, namely reducing data, presenting data and concluding data.
The results of the research show that marketing communication strategy carried out by Rocketchicken includes several stages such as planning, implementation and evaluation. Marketing communication planning is carried out by setting marketing communication objectives that are building brand awareness, determining promotional budgets, designing marketing communication messages and determining marketing communication tools that will used. The implementation of the promotion and marketing division integrates various media such as websites and social media in reaching a wider audience, brochures as advertising media, tv programs as publications and direct marketing to contact direct target consumers. Evaluation is done in three months and every year it is done to assess the development or achievement in marketing communication activities that have been carried out. So that improvements can be made to the weakness of marketing communication activities. | en_US |
| dc.description.abstract | This study discusses how the implementation of the Rocket Chicken franchise marketing communication strategy in increasing the number of outlets. The purpose of this study is to describe the marketing of the Rocket Chicken franchise communication strategy in increasing the number of outlets.
The research method used in this study is descriptive qualitative. Data collected by interview techniques and documentation. Data analysis techniques are carried out after collecting data, namely reducing data, presenting data and concluding data.
The results of the research show that marketing communication strategy carried out by Rocketchicken includes several stages such as planning, implementation and evaluation. Marketing communication planning is carried out by setting marketing communication objectives that are building brand awareness, determining promotional budgets, designing marketing communication messages and determining marketing communication tools that will used. The implementation of the promotion and marketing division integrates various media such as websites and social media in reaching a wider audience, brochures as advertising media, tv programs as publications and direct marketing to contact direct target consumers. Evaluation is done in three months and every year it is done to assess the development or achievement in marketing communication activities that have been carried out. So that improvements can be made to the weakness of marketing communication activities. | en_US |
| dc.publisher | FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | Marketing Communication Strategy, Rocket Chicken, Increasing the Number of Outlets | en_US |
| dc.title | STRATEGI KOMUNIKASI PEMASARAN WARALABA ROCKETCHICKEN DALAM MENINGKATKAN JUMLAH GERAI TAHUN 2017 | en_US |
| dc.type | Thesis | en_US |
