THE INFLUENCE OF ADVERTISEMENT PERCEPTION AND CELEBRITY ENDORSER TOWARDS PURCAHASE DECISION THROUGH BRAND IMAGE AS THE MEDIATOR

dc.contributor.author	WIDOWATI, RETNO
dc.date.accessioned	2019-12-27T14:29:09Z
dc.date.available	2019-12-27T14:29:09Z
dc.date.issued	2018-03
dc.identifier.issn	2349-5677
dc.identifier.uri	http://repository.umy.ac.id/handle/123456789/31072
dc.description.abstract	This rcsenrclr sb s to etar i e tlu itrfluence of the aduertiseueflt PercePtiort atd celebity etdotser tozoards putclttse decision tltaugh braud ittoge ds the fiedidtot. The tespotdetts itt this research ore coflstuners ot Tokopedia,cont tuh.o lwue seen TokoVedia.con adttertisenett zttitlt Isya o Strnsptti as celebrity erdorser urd lutoe slopped orlire ot Tokopedia.cow itt 20:17. TltE totol rcspofldeflts are 130. Tht sonrplittg is cowlucted by purposioe sanplittg teclmique- Tlis resetrch uses Stntchtql Equation Modelhg (SEII[] onalysis techfique zoith AMOS rc analysis tool,	en_US
dc.subject	celebrity endonser	en_US
dc.subject	btand image and ptrcabase decisiott	en_US
dc.title	THE INFLUENCE OF ADVERTISEMENT PERCEPTION AND CELEBRITY ENDORSER TOWARDS PURCAHASE DECISION THROUGH BRAND IMAGE AS THE MEDIATOR	en_US
dc.type	Other	en_US

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