| dc.contributor.author | AMALIA, AYU | |
| dc.date.accessioned | 2020-01-16T13:06:56Z | |
| dc.date.available | 2020-01-16T13:06:56Z | |
| dc.date.issued | 2019-10 | |
| dc.identifier.isbn | 978-94-6252-813-0 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/31120 | |
| dc.description.abstract | Special Region of Yogyakarta is known as one of the tourism icons with eco-tourism potential for natural tourism. Most visitors during the previous year visited coastal tourism area such as the South East Coast cluster. This tourism phenomenon is benefitted from word-of-mouth information dissemination turning into peer-reference which motivates individuals to visit the related tourism destination. Millennials as the most internet users, according to Indonesian Internet Service Provider Association, become the largest contributor for spreading tourism information through frequently accessed digital platforms specifically messenger and social media. This study describes chatbot feature on messenger platforms used by millennials to provide information in an interactive manner and defines chatbot’s potential as auto-responder which can accommodate requirements of tourism information in the Special Region of Yogyakarta | en_US |
| dc.description.sponsorship | Universitas Muhammadiyah Yogyakarta | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Atlantis Press | en_US |
| dc.subject | Tourism Promotion, Eco-Tourism Information, Messenger, Chatbot, Yogyakarta | en_US |
| dc.title | ENGAGING MILLENNIALS ON USING CHATBOT MESSENGER FOR ECO-TOURISM | en_US |
| dc.type | Article | en_US |
