| dc.contributor.advisor | WIDIGDO, MUHAMMAD SYIFA AMIN | |
| dc.contributor.author | HIDAYATI, NURRAHMY | |
| dc.date.accessioned | 2020-02-13T03:39:50Z | |
| dc.date.available | 2020-02-13T03:39:50Z | |
| dc.date.issued | 2020-01-23 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/31661 | |
| dc.description | This study aims to determine the city branding of the Special Region of Yogyakarta in
developing halal tourism in Yogyakarta. This type of research used in this study is qualitative
with the description method. The sample in this study were 3 employees of the Yogyakarta
tourism office. This study use purposive sampling technique, with the author's consideration. The
primary data is from Yogyakarta tourism service employees, and the secondary data is from
books and journals. Data were collected by conducting observations and interviews with
Yogyakarta tourism service employees.
The results show that the Yogyakarta Tourism Office has applied the principles of sharia
on developing halal tourism. The work program of the tourism office are establishing places of
worship in each tourist destination, providing separate toilets between men and women, requiring
halal food accompanied by halal certificates, etc. Then the supporting factors in developing halal
tourism are people's habits and government support. Then the inhibiting factor is the lack of
public understanding related to halal tourism, halal tourism that is not publicized and the lack of
socialization and coaching. Then the last strategy of the Department of Tourism in developing
halal tourism is the promotion and continued development of halal tourism, socialization to the
community and improving the quality of facilities and infrastructure as a strategy for developing
halal tourism to meet the needs of Muslim tourists. | en_US |
| dc.description.abstract | This study aims to determine the city branding of the Special Region of Yogyakarta in
developing halal tourism in Yogyakarta. This type of research used in this study is qualitative
with the description method. The sample in this study were 3 employees of the Yogyakarta
tourism office. This study use purposive sampling technique, with the author's consideration. The
primary data is from Yogyakarta tourism service employees, and the secondary data is from
books and journals. Data were collected by conducting observations and interviews with
Yogyakarta tourism service employees.
The results show that the Yogyakarta Tourism Office has applied the principles of sharia
on developing halal tourism. The work program of the tourism office are establishing places of
worship in each tourist destination, providing separate toilets between men and women, requiring
halal food accompanied by halal certificates, etc. Then the supporting factors in developing halal
tourism are people's habits and government support. Then the inhibiting factor is the lack of
public understanding related to halal tourism, halal tourism that is not publicized and the lack of
socialization and coaching. Then the last strategy of the Department of Tourism in developing
halal tourism is the promotion and continued development of halal tourism, socialization to the
community and improving the quality of facilities and infrastructure as a strategy for developing
halal tourism to meet the needs of Muslim tourists. | en_US |
| dc.publisher | FAKULTAS AGAMA ISLAM UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | City branding, halal tourism, work program, comparison, strategy. | en_US |
| dc.title | CITY BRANDING DAERAH ISTIMEWA YOGYAKARTA DALAM MEMBANGUN PARAWISATA HALAL (STUDI KASUS : DINAS PARAWISATA YOGYAKARTA) | en_US |
| dc.type | Thesis SKR FAI 365 | en_US |
