| dc.description.abstract | Abstract - This research aims to know the consumer
preference of foods, based on the level of sweet potato
substitution of raw material for food product, and to know the
profit of this product. Product of sweet potato substitution to be
analyzed this research are pizza, brownies, and bread. To collect
the sample the researcher conducted accidental quota sampling
method. Data were collected from consumers who try the
product. The consumers amounting to 60 people were required
to fill the questioner (40 students of UMY, 10 Lecturers, and 10
staffs).On the basis of the research, it is revealed that pizza
consumers are most likely to choose D substitution (80 % sweet
potatoes 20% wheat), brownies consumers mostly prefers C
substitution (60% sweet potatoes 40% wheat), and bread
consumers mostly prefer on C substitution (60% sweet potatoes
40% wheat). This result is based on consumer preferences. This
preference may be referred substance for the producer to release
their product. Producing D substitution of pizza (80% sweet
potatoes 20% wheat) can earn a profit of 72,1 %. For C
substitution of brownies (60% sweet potatoes 40%w wheat) the
profit is 95,4%. On the production of C substitution of bread,
producers can get the profit of 110%. | en_US |
