| dc.contributor.advisor | SETYAWATI, DIAH | |
| dc.contributor.author | MULYATI, MULYATI | |
| dc.date.accessioned | 2020-03-02T07:14:00Z | |
| dc.date.available | 2020-03-02T07:14:00Z | |
| dc.date.issued | 2019-12-17 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/32211 | |
| dc.description | This study aims to examine and find out: (1) The effect of halal labels on
consumer purchasing decisions for cosmetic products. (2) The effect of product
prices on consumer purchasing decisions for cosmetic products. (3) Effect of
ingredients on consumer cosmetics products' buying decisions.This research is a
survey research. The population in this study were students of Yogyakarta
Muhammadiyah University, UIN Sunan Kalijaga Yogyakarta, and Indonesian
Islamic University. The sample of this study was determined by the Slovin
sampling technique of 400 people. The questionnaire trial consisted of validity
testing using the Product Moment method and reliability testing using Cronbach’s
Alpha method. The analysis technique in this study uses a descriptive analysis
method and multiple linear regression analysis. The results showed that: (1) the
halal label had a positive effect on purchasing decisions, this was evidenced by
the significant value of t count is 0,000, which means (sig <0.05), (2) the price of
the product affected positive towards the purchase decision, with the significant
value of t count is 0.000, (3) ingredients has a positive effect on the purchase
decision, with the significant value t count is 0.000, and (4) halal label, price and
ingredients have a positive effect on purchasing decisions, this is evidenced by the
significant of F count is 0,000. | en_US |
| dc.description.abstract | This study aims to examine and find out: (1) The effect of halal labels on
consumer purchasing decisions for cosmetic products. (2) The effect of product
prices on consumer purchasing decisions for cosmetic products. (3) Effect of
ingredients on consumer cosmetics products' buying decisions.This research is a
survey research. The population in this study were students of Yogyakarta
Muhammadiyah University, UIN Sunan Kalijaga Yogyakarta, and Indonesian
Islamic University. The sample of this study was determined by the Slovin
sampling technique of 400 people. The questionnaire trial consisted of validity
testing using the Product Moment method and reliability testing using Cronbach’s
Alpha method. The analysis technique in this study uses a descriptive analysis
method and multiple linear regression analysis. The results showed that: (1) the
halal label had a positive effect on purchasing decisions, this was evidenced by
the significant value of t count is 0,000, which means (sig <0.05), (2) the price of
the product affected positive towards the purchase decision, with the significant
value of t count is 0.000, (3) ingredients has a positive effect on the purchase
decision, with the significant value t count is 0.000, and (4) halal label, price and
ingredients have a positive effect on purchasing decisions, this is evidenced by the
significant of F count is 0,000. | en_US |
| dc.publisher | THE INFLUENCE OF HALAL LABEL, PRICE AND INGREDIENTS ON PURCHASING DECISION OF COSMETICS PRODUCT IN YOGYAKARTA | en_US |
| dc.subject | Cosmetics, Halal Label, Price, Ingredients, Purchasing Decision. | en_US |
| dc.title | THE INFLUENCE OF HALAL LABEL, PRICE AND INGREDIENTS ON PURCHASING DECISION OF COSMETICS PRODUCT IN YOGYAKARTA | en_US |
| dc.type | Thesis SKR FEB 809 | en_US |
