| dc.contributor.author | HIDAYAH, NUR | |
| dc.date.accessioned | 2020-04-06T06:02:44Z | |
| dc.date.available | 2020-04-06T06:02:44Z | |
| dc.date.issued | 2014 | |
| dc.identifier.isbn | 978-602-17688-1-5 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/32690 | |
| dc.description.abstract | Thc goal olthis rcscarch is to dcvclop cconorrrics, cspccially in stratcgetical managcnrcnt scicncc aiming
thc dcvelopmcnt of fit ffodcl lor high dcgrcc compctilivcncss in Micro and Middlc Enleryrisc SMES
(Usaha Mikro Kccil dan Mcncngah and abbrcviatcd as UMKM in hahasal in Batik (lndoncsian
troditional hand-nradc clothing dcsign by applying wax (nralam ii hahasal). Thc practical aim of this
rescarch is to apply this modcl scning as an altcmativc input foi Batik Micro Enterpisc in ordcr to
dcvelop thcir high dcgrcc cornpctivcncss. Thc result ofthis study is tcnded to give input for Indoncsian
govcrnftcnl in lcrms oI mainlenunce policy cl-fcctiveness and in up scaling Batik Micro Entcrprisc. This
study analyzcd thc govcrnmcntal rolc, rcsourccs and cntrcprcncurship in uffccting thc lcadcrship cost and
ditlerential strategy in buildirg the high degree courpetitiveness of Batik Miffo Ente.prise by applying
thc dcscriptive analysis and Srucrural Equation Modclling (SEM1. The data wcrc processed with AMOS
soliware. Thc Rcspondcnts wcrc takcn t'rom batik's srnall cnterprisc in jogia and solo as lnany as 144
cntctprisc, rcgistctcd in tltc Dopartmcnt ofCoopcrativcs aod SMI-s jogia and solo. Thc rcscarchcr Ibuld
that most ol stratcgy botik's snrall cntcrprisc arc diffcrcntiation stratcgies. Govcrnmcnt and rcsourccs
variable have a positive inlluence and signilicart to competitive advaEtage by batik Micro Enteprise. | en_US |
| dc.publisher | Pascasarjana Universitas Muhammadiyah Jakarta | en_US |
| dc.subject | Government Policy, | en_US |
| dc.subject | Enterpreneurship, | en_US |
| dc.title | COMPETITIVE ADVANTAGE MODEL IN SMALL AND MICRO ENTERPRISE SMES BATIK ( FOCUS ON EFFECT OF GOVERNMENT POLICY, RESOURCES, ENTERPRENEURSHIP, COST LEADERSHIP STRATEGY AND DIFFERENTATION STRATEGY AS INTERVENING VARIABLE) | en_US |
| dc.type | Other | en_US |
