| dc.contributor.author | YAYA, RIZAL | |
| dc.contributor.author | HILDA, HILDA | |
| dc.date.accessioned | 2016-09-28T12:40:20Z | |
| dc.date.available | 2016-09-28T12:40:20Z | |
| dc.date.issued | 2015-06 | |
| dc.identifier.citation | Yaya, R. and Hilda (2015), Minat Nasabah Muslim dan Non-Muslim Menyarankan Orang Lain Menjadi Nasabah Bank Syariah (Studi Kasus Bank Syariah di Denpasar, Bali), Jurnal InFestasi 11 (1), pp. 83-92 | en_US |
| dc.identifier.issn | 2460-8505 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/3358 | |
| dc.description | Journal Article | en_US |
| dc.description.abstract | The purpose of this study is to assess the willingness of muslim and non-muslim
customers to advise others to become the customers of Islamic bank. A hundred
fifty customers from various religion background, participated in the survey
undertaken in an Islamic bank in Denpasar. The descriptive statistics shows that
55.33% of the respondents agreed or strongly agreed to advise others to become
the customers of Islamic banks, 0.67% disagreed or strongly disagreed and 44%
neither agreed nor disagreed. Among non-Muslim customers, 61.25% agreed or
strongly agreed to advise Muslims to become the customers of Islamic banks and
32.50% agreed or strongly agreed to advise other non-Muslims to become the
customers of Islamic bank. Statistically, there is no different perception in advising
others to become the customers of Islamic banks,between Muslim and non-Muslim
respondents. Separate interviews with some Muslims and non-Muslims customers
suggested that the universality of Islamic bank mechanism and their convenience
in dealing with the Islamic bank were reasons to advise Muslim and non-Muslim
to become the customers of Islamic bank.These findings refuse the claim of
Satyagraha Movement promoted by an academician, Wedakarna, that Islamic
bank is not suitable for Hindu people who are majority in Bali. | en_US |
| dc.language.iso | other | en_US |
| dc.publisher | Fakultas Ekonomi, Universitas Trunojoyo | en_US |
| dc.subject | Islamic Bank | en_US |
| dc.subject | Muslim and Non - Muslim | en_US |
| dc.subject | Customer | en_US |
| dc.subject | Marketing | en_US |
| dc.title | MINAT NASABAH MUSLIM DAN NON-MUSLIM MENYARANKAN ORANG LAIN MENJADI NASABAH BANK SYARIAH (STUDI KASUS BANK SYARIAH DI DENPASAR, BALI) | en_US |
| dc.title.alternative | The Willingness of Muslim and non-Muslim Customer in Recommending Other People to be the Customers of Islamic Bank (Case Study of Islamic Bank in Denpasar, Bali) | en_US |
