Browsing 04. LECTURERS ACADEMIC ACTIVITIES by Author "NURYAKIN, NURYAKIN"
Now showing items 21-28 of 28
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NETWORK ADVANTAGE: MEDIATING EFFECT ON BUSINESS PERFORMANCE
NURYAKIN, NURYAKIN; WIDOWATI, RETNO; FATMAWATI, INDAH (Alexandru Ioan Cuza University of Iasi, 2018)The aims of this research is to contribute to the literature and the conceptual model of the effect of relational capital on network advantage and business performance, the effect of network competence on network advantage ... -
REASSESSMENT OF THE ENTREPRENEURIAL MOTIVATION AMONG FEMALE BUSINESS TO ENHANCE SMES BUSINESS PERFORMANCE IN INDONESIA
NURYAKIN, NURYAKIN (University of Piraeus, International Strategic Management Association, 2017)Purpose of the study is to examine how knowledge sharing by women entrepreneurs with business partners, employees or other entrepreneurs improves business performance and antecedent factors influencing them, entrepreneurial ... -
THE RELATIONSHIP BETWEEN SERVICE QUALITY ON CUSTOMER SATISFACTION
NURYAKIN, NURYAKIN (2017-11)Purpose of the research was to analyze effect of reliability, responsiveness, assurance, empathy and tangible on satisfaction of customer. The research was an associative one describing correlation between two or more ... -
SERVICE QUALITY, TRUST AND CUSTOMER LOYALTY: THE ROLE OF CUSTOMER SATUISFACTION AT THE HOTEL SERVICES INDUSTRY IN INDONESIA
NURYAKIN, NURYAKIN (SRAC - Societatea Romana Pentru Asigurarea Calitatii, 2018-10)This study aims to give a contribution to the literature in terms of; first, providing a development in the empirical research model of the relationship between service quality (SERVQUAL) on cuslomer salisfaction; second, ... -
SMEs’ MARKETING PERFORMANCE: THE MEDIATING ROLE OF MARKET ENTRY
NURYAKIN, NURYAKIN (Emerald Group Publishing Ltd., 2018)Purpose – This study aims to examine an empirical evidence of the relationship between relational capital, network competence and market entry capabilities on marketing performance in small- and medium-sized enterprises’ ... -
A STUDY ON BRAND COMMITMENT AND BRAND TRUST TOWARD BRAND LOYALTY OF BRANDED LAPTOP IN INDONESIA
NURYAKIN, NURYAKIN (The Academy of Business and Retail Management (ABRM), 2018-04)The aim of this study is to investigate the effects of brand experience and brand trust to enhancing brand commitment and brand loyalty. The data of the study collected by survey method. The sample in this research is the ... -
UNDERSTANDING CUSTOMER PURCHASE INTENTION OF IT PRODUCT ON INDONESIA
LUBIS, MANDA RAHMAD HUSEIN; NURYAKIN, NURYAKIN; SUSANTO, SUSANTO (Asia-Pacific Management and Business Application, 2018-11-30)In this digital revolution all industries are competing to innovate to attract consumers' attention. One of the most competitive competition is in the electronics industry. This study aims to determine the effect of brand ... -
USING TECHNOLOGICAL RELATIONAL CAPABILITIES TO INVESTIGATE MARKETING PERFORMANCE IN INTERNATIONAL WOMEN MARKET
NURYAKIN, NURYAKIN (International Information Institute, 2016-07)This research aims to analyze the effect rf ,"r*:f:;::l rehtianat capabilties on internationatrnarket entry strategl and export marketing performance. This study used a sample of medium and large scale industty in wooden ...