Browsing 04. LECTURERS ACADEMIC ACTIVITIES by Author "HAEKAL, REZA"
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THE INFLUENCE OF ELECTRONIC WORD OF MOUTH ON BRAND IMAGE AND BRAND TRUST AND ITS IMPACT ON PURCHASE INTENTION (EMPIRICAL STUDY ON MI FANS YOGYAKARTA COMMUNITY)
HAEKAL, REZA; HANDAYANI, SITI DYAH; NURYAKIN, NURYAKIN (iNTERNATIONAL jOURNALOF BUSINESS QUANTITATIVE ECONOMIC AND APPLIED MANAGEMENT RESEARCH, 2018-09)This study discusses electronic word of mouth on purchase intention directly and indirectly with brand image and brand trust as a mediating variable on Mi Fans Community in Yogyakarta.The population in this study are all ...