Browsing 04. LECTURERS ACADEMIC ACTIVITIES by Author "WIBOWO, ANSORI"
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THE RELATIONSHIP BETWEEN NON COMPARATIVE ADVERTISING TOWARD BRAND LOYALTY THE MEDIATED ROLE OF PRODUCT QUALITY ATRIBUT
WIBOWO, ANSORI; SUSANTO, SUSANTO; MARYATI, TRI (IJRAMR, 2017-03)A negative response to the use of comparative advertising in high-context cultures such as Asian cultures make use of comparative advertising is becoming increasingly unpopular. Including in Indonesia use comparative ads ...