Browsing 04. LECTURERS ACADEMIC ACTIVITIES by Subject "Cuslomer-based brand equity"
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A STUDY ON THE CUSTOMER -BASED BRAND EQUITY OF TAIWANESE AND INDONESIAN TEENAGERS FOR A GLOBAL BRAND
(2011-12)This study aimed to determine the customer-based brand equity of Taiwanese and lndonesian teenage consumers using data from 925 teenage consumers in Taiwan and lndonesia from purposive sampling. This study implemented ...